Saturday, 9 January 2010

Tips - Designing Logos

Inspiration Heroes and villains of the icon world

The good - Vimeodotcom icon is set a great example of consistency, and works well in both its media player UI and the surrounding website. The style is extremely minimal with no extraneous clutter - not eve a gradient. The meaning is reinforced by th icons' use throughout the site, so they quickly become familiar. They're developed using the same bright colour palette as the site, in a variety of sizes.

The bad - Avoiding unnecessary detail was't something Microsoft did on its online store. You can see why it added the curved line underneath the cart - because it makes it look like a smiley face. Thid may feel 'friendly', but it adds noise and takes that little bit longer to be recognised. In fact, at first glance it looks like a head with a saucepan on it. It's not a huge sin though - the cleanliness of the site design and placement of the icon redeem it.

The ugly - The interface for ButtonMax, a macro recorder for Windows Mobile, demonstrates everything that can go wring. The worst offenders are the five central buttons. The background is so overpowering that it hides the icons' unique outlines, making them all look identical. The symbols are badly rendered, ignoring the limitations of the low - bit device. Only what must be an email icon is remotely legible. The above information i read in the dotnet magazine and sharing the same with you.

1 comment:

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