More matured google and the gap between the updates of algorithm from google and also more frequently PR updates too. Don't be surprised if you see 4 weeks or monthly updates by the great google.
Rare or no penalization: PR penalties, link penalties or such kind of other are more hyped in the industry as i have rarely seen websites being penalized by Search Engines.
More emphasize on the personalized search and also more investments in SEO both ways organic and inorganic.
Ranking will be there but SEO will be more focused on the conversion rather than mere rankings.
And the social media is becoming more and more popular.
Rare or no penalization: PR penalties, link penalties or such kind of other are more hyped in the industry as i have rarely seen websites being penalized by Search Engines.
More emphasize on the personalized search and also more investments in SEO both ways organic and inorganic.
Ranking will be there but SEO will be more focused on the conversion rather than mere rankings.
And the social media is becoming more and more popular.
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